Transforming Global Digital Operations at Merck & Organon Co.
Challenge:
Merck & Organon required a scalable IT solution to manage big data migration, predict sales trends using machine learning, and optimize SEO for 25+ multinational websites. Their existing system lacked integration, automation, and advanced analytics capabilities.
Big Data Migration:
Managed end-to-end migration of large datasets while ensuring strict compliance with pharmaceutical regulations.
Machine Learning Applications:
Built a recommendation engine using regression techniques (linear regression, XGBoost) to predict product trends and drive targeted marketing campaigns.
SEO and CRO Campaigns:
Automation:
Documentation:
Authored SDLC, training guides, and API documentation, enabling seamless implementation and adoption.
Results:
Boosted efficiency, saving $700,000 annually through automation.
Enhanced marketing effectiveness with predictive analytics and improved website performance.
Reduced manual data management efforts, improving scalability and productivity.
